Privacy

Privacy policy

How Africa Guided uses the details you share with us on this website. Last updated 2026-11-06.

Who we are

Africa Guided is a destination management company in Cape Town, South Africa. For anything about your data, email info@africaguided.com.

What we collect

  • The details you type into our forms: your name, email address, phone number, travel dates, pick-up address and message.
  • The tours, vehicles and bucket-list ideas you choose.
  • If you accept analytics cookies: how you use the website (pages visited, device and approximate location), through Google Analytics.

Why we use it

Only to answer your enquiry, plan and confirm your booking, and contact you about your trip. We do not sell your details or use them for marketing without your consent.

Who else sees it

  • Our email provider, to receive your enquiries and bookings.
  • Ease-Connect, our booking system run by Kaapstad Connect, for chauffeur bookings.
  • PayFast, our payment provider, when you pay online. We never see or store your card details.
  • Google (Google Tag Manager and Google Analytics), to measure how the website is used, only after you accept analytics cookies.
  • Photos from Unsplash are shown on some pages; your browser loads them from Unsplash's servers.

Cookies

We only set analytics cookies (Google Analytics, names starting with _ga) if you click Accept in the cookie bar. If you decline, Google receives only cookieless, anonymous signals. You can change your choice at any time with Cookie settings at the bottom of every page. We use no advertising cookies.

On your device

Your booking basket and bucket list are saved in your own browser (local storage) so they are still there when you come back. You can clear them at any time in your browser settings.

How long we keep it

As long as we need it to arrange and account for your trip, and as the law requires for financial records.

Your rights

You can ask to see, correct or delete your details, or object to how we use them, by emailing info@africaguided.com. If you are unhappy with our answer you can complain to South Africa's Information Regulator, the UK Information Commissioner's Office (ICO) or the data protection authority in your EU country.

International transfers

We are based in South Africa, so details you send from the UK, Europe or elsewhere are processed in South Africa, under South Africa's Protection of Personal Information Act (POPIA).